New Ideas Streaming at SWS

Aug. 7, 2007

About the author: Caitlin Cunningham, managing editor, [email protected]

Perhaps as you peruse this July/August issue of Storm Water Solutions, you will notice amid your storm water news, features and product information a different name and photo gracing the editorial page. That’s me, Caitlin Cunningham, your new managing editor.

I am thrilled to be a part of the SWS team, delivering you up-to-date storm water information that can help position you as a competitive and in-the-know industry professional. Getting involved in relevant associations, trade shows and conferences helps us keep you abreast of issues, trends and developments emerging within the world of storm water. It is our ultimate SWS mission to provide you all-encompassing coverage of the latest news, expert opinions, application stories, case studies and product information relevant to your line of work.

We constantly work toward these objectives, but just as the storm water industry continues to expand and evolve, so, too, must a publication that serves it well. Establishing clearer, more consistent editorial and layout styles for SWS is one of my top priorities as I take on this position; as a subscriber, you ought to feel right at home when you open a copy of our magazine. SWS editorial guidelines, too, will help ensure that the content we so carefully format is unmatched in its balance and depth. And it is my firm belief that this content can be simultaneously useful and (gasp!) enjoyable to read.

Publishing timely news you can apply in your day-to-day operations becomes key in this respect. Here in Chicago, for instance, residents and city officials have been struggling with some serious storm water issues as of late. Despite having installed a $75 million rain blocker system about eight years ago, Chicago has found itself underwater after recent bouts of heavy rainfall. (Check out for the full story and more daily industry updates). Certainly the regions you and your businesses call home have storm water-related issues of their own. The SWS staff wants to hear about the issues affecting you and help provide coverage and a solutions toolbox.

A solid, ongoing dialogue will play a key role in SWS’s accomplishment of these goals. Help us help you! Please don’t ever hesitate to write me via e-mail or phone me with your questions, suggestions and story ideas. And I strongly encourage you to consider submitting editorial content to SWS, as well. Subscribers’ input is invaluable as we strive to produce today’s finest storm water industry publication.

I look forward to meeting many of you at StormCon ’07 and discussing with you what storm water industry professionals need and expect from SWS, so be sure to stop by our booth (#303). See you in Phoenix.

About the Author

Caitlin Cunningham