Company Announces Change to Master Brand

Profile Products shifts focus to site-specific solutions, environmental stewardshipProfile Products shifts focus to site-specific solutions, environmental stewardship
Sept. 15, 2011

Profile Products LLC announced it is changing its master brand to better represent its evolving business.

“Profile is putting a stronger emphasis on providing site-specific solutions for our customers,” said John Schoch, president and CEO of Profile Products. “No two challenges are the same, and no two solutions should be exactly the same.”

Schoch said the company’s solutions needed to be specific to customers’ environments, from “sports fields to highways, soil amendments to erosion control.” The change reflects the company’s emphasis on environmental stewardship and customized products.

“As regulations and environmental expectations continue to increase, we continue to work diligently to develop environmentally safe and biodegradable products, then rigorously test them to ensure that they meet or exceed today’s standards,” Schoch said.

Profile Products also announced, in conjunction with this brand change, a major redesign of its company website, located at www.profileproducts.com. The redesign offers easier navigation and more information to help the company’s customers find solutions more quickly.

Source: Profile Products LLC

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