Baker Tanks Announces New Brand Name, BakerCorp

Baker Tanks announced it is rebranding the company by unveiling a new logo and name, BakerCorp.

Baker Tanks began as a small operator of vacuum trucks in 1942. Since its inception, Baker has significantly grown its business through market expansion and product line extension. Today the company is comprised of five diverse businesses: Baker Tanks, Baker Pumps, Baker Filtration, Andress Walsh, and Cormier Shoring and Equipment.

“The repositioning of the Baker brand to BakerCorp supports our company’s promise to provide to our customers outstanding customer service through extensive product knowledge and a broad range of products and turnkey solutions. Unifying these businesses under one corporate name strengthens our ability to offer increased value as a total solutions provider,” said Bryan Livingston, president and CEO of BakerCorp.

Baker’s product portfolio includes containment, pump, filtration, and shoring equipment and services. Individually, each of BakerCorp’s companies delivers years of experience and extensive product knowledge within its respective industries. Collectively, they share a common customer-centered philosophy and approach. This dedicated customer focus, combined with the company’s extensive multi-industry expertise, gives BakerCorp customers all the benefits of a single-source provider.

“Strategically we are building a stronger, more responsive organization. Our customers’ needs are evolving and they look to BakerCorp to provide turnkey solutions, combining tanks, pumps and filtration equipment,” said Paul Cummins, vice president of sales and marketing.

Source: BakerCorp