COLA Now Releases Storm Water Runoff PSA

Everything flows over land to waterways, which then dump into the oceans. Keeping the pollutants—fertilizers, oils, paints, herbicides, animal waste, bacteria prone leaves and grass cuttings—off the streets and curbs is instrumental for water health. Education and citizen awareness is the first line of defense. Second are advanced street sweeping systems.

And with The Beach Boys public service announcement campaign, everyone can share the message to help save rivers, lakes and oceans.

"It is amazing how our small group can impart big changes for a cleaner environment!" said Michelle Leonard,19, youth director for the PSA aimed to educate the public about storm water runoff pollution.

This PSA is being released in June as everyone hits polluted lakes, rivers and oceans. This vital PSA will help educate millions of people how they can be the solution to stop run-off pollution!”

The idea to Save the Oceans came from attending The Beach Boys concert fund-raiser for Cathedral Catholic High School, which Leonard attended. She was moved by the excitement and fun, which lead her uncle, Frank Lane, a writer and director for non-profits, and her mother Susan Leonard, a business event executive, to launch a campaign to save polluted oceans, lakes and rivers.

The team rallied The Beach Boys, Universal Entertainment, a Harvard University health scientist doctor, an environmental school teacher, video production crew, website designers, internet media managers and many others to create a PSA to educate the world about run-off pollution.  The group was inspired by Margaret Mead's quote, "Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it's the only thing that ever has."

The Morton family and especially their teenage son, William, were so moved by the mission, they donated the seed capital that has now grown into a national media event entitled Help Save the Oceans with The Beach Boys. The 60 second PSA will be released to more than 1,300 city websites and cable channels to educate the public about what not to put into our waterways that pollutes the environment.

Steve Dickson of Dickson Sweeping, a concerned expert in run-off pollution prevention, contributed significant content on the vital role of street sweeping for pollution containment before it runs through our cities to the oceans.

Dr. Shahir Masri, the video's star and voice-over talent is a Harvard University environmental health scientist. Dr. Shahir is excited about the educational impact the PSA will have for a cleaner environment. Along with Susan Leonard boasting; "It was magic, the way all the pieces came together to create an exciting PSA that will help save the environment!"

All set to "The Beach Boys" classic hit music "Catch a Wave," the 60-second video PSA is ready to be placed on city websites and cable channels.

Run-off pollution is a financial burden for many cities and a real environmental problem. Clean Oceans Land Air Now (COLA Now) is a non-profit dedicated to providing free PSA's to cities with the goal of educating the populace with simple steps to reduce water run-off pollution.

Source: COLA Now