Indiana's 2016 White River Festival Announces Theme, Events

Clear Choices Clean Water initiative culminates in capstone event
July 14, 2016
3 min read

The annual White River Festival announced it will return Sept. 9 to 27, 2016 with history themed events at venues and locations throughout Central Indiana. The White River Festival is a celebration of the area’s land, wildlife, plants, streams and people. It is also the capstone event of a year-round focus on “Clear Choices Clean Water,” an initiative started in 2010 by the White River Alliance to increase awareness about personal choices and their subsequent impact on lakes and streams.

“As this year’s festival focuses on the importance of the river to our history, we are reminded every time we turn on the faucet that it is also critical to our everyday life and our future,” said Jill Hoffmann, executive director of the White River Alliance. “The festival is a great way to rally attention around our most valuable community asset, but widespread, year-round participation by individuals in the Clear Choices Clean Water ‘call to action’ program is what really protects the river’s future.”

While the focus of Clear Choices Clean Water began in Indiana, the initiative is now a nationally award-winning program spreading across the country. Designed to educate individuals about water-friendly practices and important behavior changes needed around their homes (e.g. using less fertilizer, landscaping with native plants, growing soil health, using less water, etc.), the program is supported by sponsorships from a variety of businesses, individuals and municipalities. Multiple action pledge choices continue to foster the growth of the program. It was recently highlighted by actor and activist Mark Ruffalo in his own community through the Delaware Highlands Conservancy. 

The festival welcomes events that:

  • Relate to the White River or any of its tributaries;
  • Provide opportunities to improve water quality awareness throughout the watershed; or
  • Tie in with the festival’s core messages.

While events related to the theme of history are welcomed and encouraged, the theme is not required. To view criteria for events are listed, visit http://whiteriverfestival.org/about-the-festival/host-an-event/. Event submissions will be evaluated against these criteria. There is no fee to host an event during the festival and appear on the festival calendar. For more information or to discuss specific event ideas, contact [email protected]   

Events may be submitted until September and will be included on the website and festival promotions. In order to be included in the festival’s printed materials, events should be submitted by Friday, July 22. To submit, visit www.surveymonkey.com/r/2016wrfestival.

The annual White River Festival provides the central Indiana community an additional resource and platform surrounding water conservation and civic education.

Source: Bohlsen Group

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